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Interbrand best global brands 2023 : how iconic brands lead across arenas

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MAP20230024454
Interbrand best global brands 2023 : how iconic brands lead across arenas. — New York [etc.] : Interbrand, 2023
45 p.
Interbrand's Best Global Brands 2023 Report, the 24th ranking, a comprehensive valuation and exploration of what it takes to become one of the world's most valuable brands to provide a nuanced understanding of the opportunities and challenges shaping the global brand landscape at what appears to be a critical juncture. This year's report sheds light on a notable deceleration in brand growth
Ámbito geográfico: Internacional
1. Marcas . 2. Multinacionales . 3. Creación de valor en la empresa . 4. Imagen de marca . 5. Liderazgo . 6. Estrategia empresarial . 7. Innovación . 8. Ranking . I. Interbrand . II. Título.