Centro de Documentación de Fundación MAPFRE - Interbrand best global brands 2023 : how iconic brands lead across arenas

Publicação: New York [etc.] : Interbrand, 2023Descrição física: 45 p.Notas: Interbrand's Best Global Brands 2023 Report, the 24th ranking, a comprehensive valuation and exploration of what it takes to become one of the world's most valuable brands to provide a nuanced understanding of the opportunities and challenges shaping the global brand landscape at what appears to be a critical juncture. This year's report sheds light on a notable deceleration in brand growth Ámbito geográfico: InternacionalMateria / lugar / evento: Marcas Multinacionales Creación de valor en la empresa Imagen de marca Liderazgo Estrategia empresarial Innovación Ranking Otros autores: Interbrand
Outras classificações: 922.112

Direitos: In Copyright (InC)

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