Centro de Documentación de Fundación MAPFRE - Seeing the people behind the policies : Accenture's global insurance : consumer study 2023

MAP20230025598

Seeing the people behind the policies : Accenture's global insurance : consumer study 2023 / Kenneth Saldanha, Todd Staehle. — Dublin : Accenture, 2023

10 p.

Sumario: Insurance consumers are living in uncertain times. A volatile economy, the residual impacts of the COVID-19 pandemic and the ongoing tech revolution are causing shifts in what consumers say they need. These shifts are changing protection priorities and driving demand for new kinds of products and experiences. In this report, we look at what consumers are saying about their preferences and present three ways for insurers to build greater relevance with consumers and achieve sustained, profitable growth. We surveyed 49,000 insurance consumers across 33 global markets as part of our biennial Insurance Consumer Study. The results showcase the new and growing concerns of insurance consumers across generational segments and accelerating demand for digital services. — Ámbito geográfico: Internacional

1. Mercado de seguros . 2. Márketing de la empresa de seguros . 3. Innovación . 4. Comportamiento del consumidor . 5. Identificación de riesgos . 6. Servicios digitales . 7. Incertidumbre . 8. Satisfacción del cliente . I. Staehle, Todd . II. Accenture . III. Título.