Centro de Documentacion de Fundación MAPFRE

MAP20240016012

Digital platform ecosystems in insurance : connecting with customers in new ways / Ruo (Alex) Jia. — Geneva : The Geneva Association, 2024

42 p.

Sumario: To better understand how insurers are using digital platform ecosystems, the Geneva Association conducted a survey of its member companies. The responses reveal that over 80% of insurers are already working with tech companies to build a digital insurance platform. Reaching more customers and improving the customer experience are the top motivations

1. Mercado de seguros . 2. Plataformas digitales . 3. Atención al cliente . 4. Servicios digitales . 5. Encuestas . 6. Empresas de seguros . 7. Tecnología . I. The Geneva Association Systemic Risk Working Group . II. Título.