Centro de Documentacion de Fundación MAPFRE

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      <subfield code="a">Digital platform ecosystems in insurance</subfield>
      <subfield code="b">: connecting with customers in new ways</subfield>
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      <subfield code="a">To better understand how insurers are using digital platform ecosystems, the Geneva Association conducted a survey of its member companies. The responses reveal that over 80% of insurers are already working with tech companies to build a digital insurance platform. Reaching more customers and improving the customer experience are the top motivations</subfield>
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      <subfield code="u">https://www.genevaassociation.org/publication/digital-technologies/digital-platform-ecosystems-insurance-connecting-customers-new#:~:text=Digital%20platform%20ecosystems%20are%20making%20it%20easier%20for,such%20as%20travel%20services%2C%20and%20more%20personalised%20offerings.</subfield>
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Digital platform ecosystems in insurance : connecting with customers in new ways
