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El Banco de Santander, motor del marketing entre los grandes bancos españoles

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<title>Banco de Santander, motor del marketing entre los grandes bancos españoles</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080062910">
<namePart>Bocigas, Olga</namePart>
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<dateIssued encoding="marc">2001</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid</placeTerm>
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<publisher>Universidad Pontificia de Comillas</publisher>
<dateIssued>D.L. 2001</dateIssued>
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<extent>XXXIV, 386 p. 24 cm</extent>
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<abstract>Marco legal de la publicidad de los bancos privados -- Análisis de la inversión publicitaria -- Análisis de contenido de la publicidad del Banco de Santander -- Conclusiones</abstract>
<note type="statement of responsibility">Olga Bocigas</note>
<note>En port. : Banco Santander Central Hispano -- Bibliografía : p. 373-386</note>
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<namePart>Banco de Santander</namePart>
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<topic>Marketing</topic>
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<topic>Marketing bancario</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Publicidad</topic>
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<topic>Inversiones</topic>
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<topic>España</topic>
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<title>Economía y empresa</title>
<partNumber>5</partNumber>
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<identifier type="isbn">84-8468-016-9</identifier>
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