Los 80 Conceptos esenciales de marketing de la A a la Z

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">Los  </nonSort>
<title>80 Conceptos esenciales de marketing de la A a la Z</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080104702">
<namePart>Kotler, Philip</namePart>
<nameIdentifier>MAPA20080104702</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080157517">
<namePart>Cámara, Dionisio</namePart>
<nameIdentifier>MAPA20080157517</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080091613">
<namePart>Bilbao, Sergio</namePart>
<nameIdentifier>MAPA20080091613</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2003</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid [etc.]</placeTerm>
</place>
<publisher>Prentice Hall</publisher>
<dateIssued>D.L. 2003</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>179 p. 24 cm</extent>
</physicalDescription>
<abstract>Explica los 80 conceptos e ideas de la A a la Z, más necesarios para que las personas de negocios puedan controlar el lenguaje de un mercado competitivo y cambiante, como es el marketing.                                                                   </abstract>
<note type="statement of responsibility">Philip Kotler ; trad. de Dionisio Cámara, Sergio Bilbao</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080548049">
<topic>Manuales</topic>
</subject>
<classification authority="">922.112.1</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<identifier type="isbn">84-205-4011-0</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">030617</recordCreationDate>
<recordChangeDate encoding="iso8601">20230321142419.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070037280</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>