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Financial services : a success this time around?

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a2200000 i 4500
001  MAP20070038314
003  MAP
005  20090414161534.0
008  041027s200? swe 000|0eng
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
1001 ‎$0‎MAPA20080165253‎$a‎Haller, Matthias
24510‎$a‎Financial services‎$b‎: a success this time around?‎$c‎Matthias Haller
260  ‎$a‎St. Gallen‎$b‎University. Institute of Insurance Economics‎$c‎1998
300  ‎$a‎35 p.‎$c‎30 cm
500  ‎$a‎En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52
5208 ‎$a‎Introduction -- Financial services: initiatives in the United states and European reactions -- Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks
65011‎$0‎MAPA20080603908‎$a‎Servicios financieros
65011‎$0‎MAPA20080538217‎$a‎Banca
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080561482‎$a‎Bancaseguros
65011‎$0‎MAPA20080601324‎$a‎Entidades financieras
65011‎$0‎MAPA20080586157‎$a‎Marketing bancario
65011‎$0‎MAPA20080568863‎$a‎Estados Unidos
65011‎$0‎MAPA20080540975‎$a‎Europa
7102 ‎$0‎MAPA20120002142‎$a‎University of St. Gallen‎$b‎Institute of Insurance Economics