Centro de Documentacion de Fundación MAPFRE - 2nd Meeting of the Geneva Association's : Global Insurance Communications Network, Zurich, 6-7 december 2004

MAP20070039155

Meeting of the Geneva Association's (2º: 2004: Zurich)

2nd Meeting of the Geneva Association's : Global Insurance Communications Network, Zurich, 6-7 december 2004 / [organizated by] The Geneva Association. — Geneva : International Asociation for the Study of Insurance Economics, 2004

155 p. ; 30 cm . — (Études et dossiers ; 289)

15 years behind the times : branding in financial services -- Insurance and the U.S. Public -- "One company without borders" a case study in cultural change management -- Communicating change. Consistency is key -- The faces of reputation -- 20 years to build a Worldwide leading brand

1. Tecnología de la información . 2. Nuevas tecnologías . 3. World Wide Web . 4. Empresas de seguros . 5. Globalización del seguro . 6. Servicios financieros . 7. Cambio tecnológico . 8. Congresos . I. Association Internationale pour l'Etude de l'Economie de l'Assurance . II. Embedded Finance & Super App Strategies . III. Études et dossiers ; 289 . IV. Título.