Centro de Documentacion de Fundación MAPFRE

Publicação: [S.l.] : Capgemini : EFMA, 2007Notas: Key findings -- Adapting and supporting a customer-centric business strategy to drive profitable growth -- understanding and enabling the distribution network through a partnership approach -- Aligning pricing strategies and product portfolios with customer needs -- Competing in tomorrow's insurance market -- MethodologyMateria / lugar / evento: Mercado de seguros Empresas de seguros Estrategia empresarial Satisfacción del cliente Orientación al mercado Márketing de la empresa de seguros Otros autores: Capgemini
European Financial Management and Marketing Association
Outras classificações: 217

World insurance report