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The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005

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      <subfield code="a">Can communication transform the image of the insurance industry as a whole? -- Qualitative and quantitative communication impact: insider's view, navigating the measurement challenge -- Qualitative and quantitative communication impact: measuring qualitative and quantitative communication -- Media analysis at Allianz group -- Insurance and the U.S. public -- Opportunity: risk towards a better reputation of risk -- Responding to increasing stakeholder scrutiny -- IFRS and life insurance -- Solvency II and its effects on (Hannover's Re) capital -- Communication on Solvency II, and the Swiss Solvency test -- Insurance and its positive role in modern economics</subfield>
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