Centro de Documentación de Fundación MAPFRE - The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005

MAP20070043114

The Geneva Association (3rd. Chief Communication Officers Meeting: 2005: Paris)

The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005 / hoste by AXA Group. — Geneva : International Association for the Study of Insurance Economics, 2006

133 p. ; 30 cm . — (Études et dossiers ; 307)

Can communication transform the image of the insurance industry as a whole? -- Qualitative and quantitative communication impact: insider's view, navigating the measurement challenge -- Qualitative and quantitative communication impact: measuring qualitative and quantitative communication -- Media analysis at Allianz group -- Insurance and the U.S. public -- Opportunity: risk towards a better reputation of risk -- Responding to increasing stakeholder scrutiny -- IFRS and life insurance -- Solvency II and its effects on (Hannover's Re) capital -- Communication on Solvency II, and the Swiss Solvency test -- Insurance and its positive role in modern economics

1. Empresas de seguros . 2. Mercado de seguros . 3. Imagen . 4. Solvencia II . 5. Comunicación externa . 6. Riesgo reputacional . I. Embedded Finance & Super App Strategies . II. Association Internationale pour l'Etude de l'Economie de l'Assurance . III. Études et dossiers ; 307 . IV. Título.