Pesquisa de referências

The Geneva Association's Third Chief Communication Officers Meeting : december 8-9, 2005

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a2200000 i 4500</leader>
    <controlfield tag="001">MAP20070043114</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20090506155833.0</controlfield>
    <controlfield tag="008">070607s2006    esp            000|0eng  </controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">20</subfield>
    </datafield>
    <datafield tag="111" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080496524</subfield>
      <subfield code="a">The Geneva Association</subfield>
      <subfield code="c">Paris</subfield>
      <subfield code="d">2005</subfield>
      <subfield code="n">3rd. Chief Communication Officers Meeting</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Geneva Association's Third Chief Communication Officers Meeting</subfield>
      <subfield code="b">: december 8-9, 2005</subfield>
      <subfield code="c">hoste by AXA Group</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Geneva</subfield>
      <subfield code="b">International Association for the Study of Insurance Economics</subfield>
      <subfield code="c">2006</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">133 p.</subfield>
      <subfield code="c">30 cm</subfield>
    </datafield>
    <datafield tag="490" ind1="1" ind2=" ">
      <subfield code="a">Études et dossiers</subfield>
      <subfield code="v">307</subfield>
    </datafield>
    <datafield tag="520" ind1="8" ind2=" ">
      <subfield code="a">Can communication transform the image of the insurance industry as a whole? -- Qualitative and quantitative communication impact: insider's view, navigating the measurement challenge -- Qualitative and quantitative communication impact: measuring qualitative and quantitative communication -- Media analysis at Allianz group -- Insurance and the U.S. public -- Opportunity: risk towards a better reputation of risk -- Responding to increasing stakeholder scrutiny -- IFRS and life insurance -- Solvency II and its effects on (Hannover's Re) capital -- Communication on Solvency II, and the Swiss Solvency test -- Insurance and its positive role in modern economics</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080541408</subfield>
      <subfield code="a">Imagen</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080564254</subfield>
      <subfield code="a">Solvencia II</subfield>
    </datafield>
    <datafield tag="650" ind1="0" ind2="1">
      <subfield code="0">MAPA20080595340</subfield>
      <subfield code="a">Comunicación externa</subfield>
    </datafield>
    <datafield tag="650" ind1="0" ind2="1">
      <subfield code="0">MAPA20080593209</subfield>
      <subfield code="a">Riesgo reputacional</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080445805</subfield>
      <subfield code="a">Embedded Finance & Super App Strategies</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080478728</subfield>
      <subfield code="a">Association Internationale pour l'Etude de l'Economie de l'Assurance</subfield>
    </datafield>
    <datafield tag="830" ind1=" " ind2="0">
      <subfield code="0">MAPA20080512118</subfield>
      <subfield code="a">Études et dossiers</subfield>
      <subfield code="v">307</subfield>
    </datafield>
  </record>
</collection>