MAP20070043412Green, JeffreyTerror on the shelf / Jeffrey Green. — London : The Winchester Group, 19913 p. ; 30 cmDonación de AGERS. — Ponencia publicada en "Global reinsurance : Monte Carlo 9th-14th : Baden Baden 21st-25th"Public opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop buying. Brand loyalty is not so great that the public will risk their lives in supporting a product1. Responsabilidad civil de productos. 2. Seguridad de productos. 3. Productos de consumo. 4. Productos alimenticios. 5. Riesgos. 6. Coberturas. 7. Seguro de responsabilidad civil de productos. 8. Estados Unidos. 9. Conferencias. 10. Unión Europea. 11. Documento AGERS. I. The Winchester Group. II. Título.
