Terror on the shelf

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<namePart>Green, Jeffrey</namePart>
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<namePart>The Winchester Group</namePart>
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<dateIssued>1991</dateIssued>
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<abstract>Public opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being  deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop  buying. Brand loyalty is not so great that the public will risk their lives in supporting a product</abstract>
<note type="statement of responsibility">Jeffrey Green</note>
<note>Donación de AGERS</note>
<note>Ponencia publicada en "Global reinsurance : Monte Carlo 9th-14th : Baden Baden 21st-25th"</note>
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