Pesquisa de referências

Terror on the shelf

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      <subfield code="a">Public opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being  deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop  buying. Brand loyalty is not so great that the public will risk their lives in supporting a product</subfield>
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