Pesquisa de referências

Estrategias de marketing para las empresas españolas en el mercado de la República Federal de Alemania

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Estrategias de marketing para las empresas españolas en el mercado de la República Federal de Alemania</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080302542">
<namePart>Günther Meissner, Hans</namePart>
<nameIdentifier>MAPA20080302542</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080481100">
<namePart>Universidad de Alcalá de Henares</namePart>
<namePart>Facultad de Ciencias Económicas y Empresariales</namePart>
<nameIdentifier>MAPA20080481100</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid</placeTerm>
</place>
<publisher>Universidad de Alcalá de Henares, Instituto de Dirección y Organización de Empresas</publisher>
<dateIssued>1986</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
<extent>16 p. 29 cm</extent>
</physicalDescription>
<note type="statement of responsibility">H.G. Meissner</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611477">
<topic>Marketing internacional</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080540913">
<topic>España</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080605100">
<topic>Comercio internacional</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20180012440">
<geographic>Alemania (República Federal)</geographic>
</subject>
<classification authority="">921.5</classification>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080508395">
<titleInfo>
<title>Working papers</title>
<partNumber>122</partNumber>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">890221</recordCreationDate>
<recordChangeDate encoding="iso8601">20180831124801.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070003577</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>