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Implementing strategy through project management

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1001 ‎$0‎MAPA20080224424‎$a‎Lord, M. Alexander
24510‎$a‎Implementing strategy through project management‎$c‎M. Alexander Lord
520  ‎$a‎This article reports findings from a study of 20 U.K. engineering construction businesses which demonstrate the potential of using projects to achieve diverse strategic objectives: regulating internal markets, managing subcontractors, forming partnerships around projects, experimenting with new areas of business and selling project management expertise. the companies maintain flexibility by creating "market" arrangements which spread risks and focus expertise among subcontractors, using project management sets detailed targets for achieving particular goals. Resources can be identified, problem areas highlighted and general progress tracked. Implementation is ensured by project managers who are skilful negotiators and delegators
65011‎$0‎MAPA20080605728‎$a‎Dirección de proyectos
65011‎$0‎MAPA20080605926‎$a‎Empresas de ingeniería
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080566852‎$a‎Planificación
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎nº 1, February 1993 ; p. 76-85