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Improve data quality for competitive advantage

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008  960124e19951221usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.13
1001 ‎$0‎MAPA20080204938‎$a‎Redman, Thomas C.
24510‎$a‎Improve data quality for competitive advantage‎$c‎Thomas C. Redman
520  ‎$a‎Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data
61027‎$0‎MAPA20080432164‎$a‎AT&T
65011‎$0‎MAPA20080623791‎$a‎Tecnología de la información
65011‎$0‎MAPA20080620684‎$a‎Transmisión de información
65011‎$0‎MAPA20080543334‎$a‎Calidad
65011‎$0‎MAPA20080586331‎$a‎Métodos analíticos
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Winter 1995 ; p. 99-107