Interaction of signal word and colour on warning labels : differences in perceived hazard and behavioural compliance

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      <subfield code="a">Previous research has examined the connected hazard of various colour and signal words separately. The purpose of the present research was to examine the interaction of signal words and colours. Two separate experiments examined the influence of colour on perceptions of hazard and on compliance to printed warnings. The data indicated that warnings printed in red resulted in a higher proportion of compliant behaviour than green and black combined. Implications for warning design are discussed</subfield>
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      <subfield code="g">Vol. 38, nº 11, November, 1995 ; p. 2207-2220</subfield>
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