Quantifying and predicting the effects of basic text display variables on the perceived urgency of warning labels : tradeoffs involving font size, border weight and colour

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      <subfield code="a">Quantifying and predicting the effects of basic text display variables on the perceived urgency of warning labels</subfield>
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      <subfield code="c">Austin S. Adams and Judy Edworthy</subfield>
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      <subfield code="a">Design variables surrounding the presentation of signal words in warnings have been previously shown to affect performance, or variables likely to be related to performance. The present study emphasized the signal word WARNING by presenting it in red, surrounded by a red border. It was found that the signal word had to be approximately twice as big in black as in red to give the same perceived urgancy. Design implications of the finding that the most urgent labels are not necessarily the most aesthetically pleasing are discussed</subfield>
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      <subfield code="t">Ergonomics</subfield>
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      <subfield code="g">Vol. 38, nº 11, November, 1995 ; p. 2221-2237</subfield>
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