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Un Nuevo manifiesto a favor del management

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<namePart>Ghoshal, Sumantra</namePart>
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<namePart>Bartlett, Christopher A.</namePart>
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<abstract>A punto de clausurar el siglo, empresas y directivos sufren una profunda ambivalencia social. Es el momento de reemplazar los viejos supuestos por otros más realistas que describan el nuevo papel del management.</abstract>
<note type="statement of responsibility">Sumantra Ghoshal, Christopher A. Bartlett y Peter Moran</note>
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<topic>Management</topic>
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<topic>Empresas</topic>
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<topic>Creación de valor en la empresa</topic>
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<title>Harvard-Deusto business review</title>
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<publisher>Bilbao</publisher>
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<text>Noviembre-Diciembre 1999, nº 93 ; p. 12-26</text>
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