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Knowing a winning business idea when you see one
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MAP20071501116
Kim, W. Chan ‌
Knowing a winning business idea when you see one / By W. Chan Kim and Renée Mauborgne
Identifing business ideas with commercial potencial goes through four stages: determinate utility, set strategic price, build a profitable business model and overcome adoption hurdles
En: Harvard business review. - Boston. - September-Octoober 2000 ; p. 129-138
1. Técnicas de gestión ‌. 2. Management ‌. 3. Organizaciones ‌. 4. Dirección de empresas ‌. 5. Creatividad ‌. 6. Estrategia empresarial ‌. I. Mauborgne, Renée A. ‌. II. Título. III. Título: Harvard Business Review.