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Getting real about virtual commerce

Fichero PDF / PDF file
MAP20071501145
Evans, Philip
Getting real about virtual commerce / by Philip Evans and Thomas S. Wurster
Navigation as a separate business -- Competing on reach -- Competing on affiliation -- Competing on richness -- The Incumbent's dilemma
En: Harvard business review. - Boston. - November-December 1999 ; p. 85-94
1. Comercio electrónico . 2. Internet . 3. Ventaja competitiva . 4. Marketing . 5. Empresas . I. Wurster, Thomas S. . II. Título. III. Título: Harvard Business Review.