Strategy as simple rules

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      <subfield code="c">by  Kathleen M. Eisenhardt and Donald N. Sull</subfield>
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      <subfield code="a">What are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunities</subfield>
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