Centro de Documentacion de Fundación MAPFRE

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<title>Selling the brand inside</title>
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<title>Harvard business review</title>
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<namePart>Colin, Mitchell</namePart>
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<abstract>When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers</abstract>
<note type="statement of responsibility">by Colin Mitchell</note>
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<topic>Dirección estratégica</topic>
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<topic>Participación de los trabajadores en la empresa</topic>
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<topic>Motivación</topic>
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<text>January 2002 ; p. 99-105</text>
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