Strategy as improvisational theater

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<namePart>Moss Kanter, Rosabeth</namePart>
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<abstract>New technologies pose uncertainties for businesses, including the possibility of radical change.Some companies seize the opportunity to outpace competitors while others fall behind, as history clearly demostrates. The research describes the use of the improvisational model throws out the script, brings in the audience, and trusts the actors to be unpredictable that is, to innovate </abstract>
<note type="statement of responsibility">Rosabeth Moss Kanter</note>
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<text>nº 2,Vol. 43, Winter 2002 ; p. 76-81</text>
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