What becomes an icon most?
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| 100 | 1 | $0MAPA20080166205$aHolt, Douglas B. | |
| 245 | 1 | 0 | $aWhat becomes an icon most?$cDouglas B. Holt |
| 520 | 8 | $aEvery company wishes it could turn its brand into a icon, a symbol consumers identify with and celebrate. The article shows that the process of creating one isn't random, but neither does it look like conventional marketing | |
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| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
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| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $tHarvard business review$dBoston$gMarch 2003 ; p. 43-49 |