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Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet

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1001 ‎$0‎MAPA20080190613‎$a‎Eastman, Kevin L.
24510‎$a‎Issues in marketing online insurance products‎$b‎: an exploratory look at agents'use, attitudes, and views of the impact of the Internet‎$c‎Kevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman
5208 ‎$a‎The use of the Internet to buy and sell products has increased dramatically over the past five years. However, the insurance industry has been slow to focus on the online business to consumer market, and insurance industry purchases of insurance have been relatively small. This article uses a survey of insurance agents in Florida to examines the manner in which insurance agents use and view the Internet as a method of marketing insurance products
65011‎$0‎MAPA20080547738‎$a‎Internet
65001‎$0‎MAPA20080586294‎$a‎Mercado de seguros
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080598358‎$a‎Productos de seguros
65011‎$0‎MAPA20080583415‎$a‎Agentes de seguros
65011‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
65011‎$0‎MAPA20080568863‎$a‎Estados Unidos
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080299828‎$a‎Eastman, Jacqueline K.
7001 ‎$0‎MAPA20080161255‎$a‎Eastman, Alan D.
7102 ‎$0‎MAPA20080465346‎$a‎American Risk and Insurance Association
7400 ‎$a‎Risk management and insurance review
7730 ‎$t‎Risk management and insurance review‎$d‎New York : The American Risk and Insurance Association‎$g‎Vol. 5, nº 2 Fall 2002 ; p. 117-134