Centro de Documentación de Fundación MAPFRE - Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet

MAP20071503403

Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet / Kevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman

The use of the Internet to buy and sell products has increased dramatically over the past five years. However, the insurance industry has been slow to focus on the online business to consumer market, and insurance industry purchases of insurance have been relatively small. This article uses a survey of insurance agents in Florida to examines the manner in which insurance agents use and view the Internet as a method of marketing insurance products

En: Risk management and insurance review. - New York : The American Risk and Insurance Association. - Vol. 5, nº 2 Fall 2002 ; p. 117-134

1. Internet . 2. Mercado de seguros . 3. Empresas de seguros . 4. Productos de seguros . 5. Agentes de seguros . 6. Nuevas tecnologías . 7. Estados Unidos . 8. Casos prácticos . 9. Márketing de la empresa de seguros . 10. Comercio electrónico . I. Eastman, Jacqueline K. . II. Eastman, Alan D. . III. American Risk and Insurance Association . IV. Título. V. Título: Risk management and insurance review.