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Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet

 
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<subTitle>: an exploratory look at agents'use, attitudes, and views of the impact of the Internet</subTitle>
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<abstract>The use of the Internet to buy and sell products has increased dramatically over the past five years. However, the insurance industry has been slow to focus on the online business to consumer market, and insurance industry purchases of insurance have been relatively small. This article uses a survey of insurance agents in Florida to examines the manner in which insurance agents use and view the Internet as a method of marketing insurance products</abstract>
<note type="statement of responsibility">Kevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman</note>
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<topic>Mercado de seguros</topic>
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<publisher>New York : The American Risk and Insurance Association</publisher>
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<text>Vol. 5, nº 2 Fall 2002 ; p. 117-134</text>
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