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An Analysis of the quality of Internet life insurance advice

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008  030313e20020923usa|||| | |00010|eng d
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1001 ‎$0‎MAPA20080160890‎$a‎Dorfman, Mark S.
24510‎$a‎An Analysis of the quality of Internet life insurance advice‎$c‎Mark S. Dorfman, Saul W. Adelman
5208 ‎$a‎This article analyzes the quality of the life insurance recomendations generated by Internet web site. The quality of a web site's recomendations is measured by comparing how closely the recomendations match two benchmarks chosen by the authors
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080610043‎$a‎Creación de páginas web
65011‎$0‎MAPA20080603908‎$a‎Servicios financieros
65011‎$0‎MAPA20080598358‎$a‎Productos de seguros
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080153076‎$a‎Adelman, Saul W.
7102 ‎$0‎MAPA20080465346‎$a‎American Risk and Insurance Association
7400 ‎$a‎Risk management and insurance review
7730 ‎$t‎Risk management and insurance review‎$d‎New York : The American Risk and Insurance Association‎$g‎Vol. 5, nº 2 Fall 2002 ; p. 135-154