Centro de Documentación de Fundación MAPFRE - R&D comes to services : Bank of America's pathbreaking experiments

Notas: Services companies have long suffered from haphazard approaches to innovation. But a leading bank is proving that service development can be as rigorous as product development.Registros relacionados: En: Harvard business review. - Boston. - April 2003 ; p. 70-79Materia / lugar / evento: Banca Análisis de mercados Operaciones bancarias Innovación empresarial Planes de desarrollo Empresas de servicios Títulos secundários: Título: Harvard business review
Outras classificações: 921.91

Direitos: In Copyright (InC)

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