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Notas: When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage. Registros relacionados: En: Harvard business review. - Boston. - May 2003 ; p. 62-71Materia / lugar / evento: Internacionalización de la empresa Mercado exterior Análisis de mercados Estrategia empresarial Ventaja competitiva Multinacionales Planificación estratégica Otros autores: van Putten, Alexander B.
Gunter McGrath, Rita
Títulos secundários: Título: Harvard business review
Outras classificações: 922.111

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Global gamesmanship