Centro de Documentacion de Fundación MAPFRE

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<title>Escaping the identity trap</title>
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<namePart>Bouchikhi, Hamid</namePart>
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<abstract>Organizations, like people, have essential natures defined by they formative experiences, their beliefs, their knowledge bases and their core competences. Attempts at change that are in conflict with this core identity are often domed to failure. Managers can learn to recognize such conflicts and initiate identity change to make their companies more adaptive. </abstract>
<note type="statement of responsibility">Hamid Bouchikhi and John R. Kimberly</note>
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<text>Spring 2003 ; p. 20-26</text>
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