Centro de Documentacion de Fundación MAPFRE

Notas: Most of modern global strategy focuses on minimizing differences between countries. Perhaps it's time to dust off approaches that exploit those differences as well. Why is globalization proving so hard to get right? The answer is related in part to how companies frame their globalization strategies. In many if not most cases, companies see globalization as a matter of taking a superior business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scaleRegistros relacionados: En: Harvard business review. - Boston. - November 2003 ; p. 76-84Materia / lugar / evento: Management Estrategia empresarial Competencias Globalización de la economía Internacionalización de la empresa Títulos secundários: Título: Harvard business review
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The Forgotten strategy