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Coming up short : on nonfinancial, performance, measurement
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MAP20071504541
Ittner, Christopher ‌
Coming up short : on nonfinancial, performance, measurement / by Christopher D. Ittner and David F. Larcker
In the past decade, increasing numbers of companies have been measuring customer loyalty, employee satisfaction, and other performance areas that are not financial but that the belive ultimately affect profitability. Doing so can offer several benefits. But the reality is that only a few companies realize these benefits. Why?
En: Harvard business review. - Boston. - November 2003 ; p. 88-95
1. Estrategia empresarial ‌. 2. Management ‌. 3. Financiación ‌. 4. Medición de la calidad ‌. I. Larcker, David F. ‌. II. Título. III. Título: Harvard business review.