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Notas: Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too.Registros relacionados: En: Harvard business review. - Boston. - November 2003 ; p. 106-117Materia / lugar / evento: Marketing Competencias Investigación de mercados Estrategia empresarial Marketing estratégico Otros autores: Dixon, Andrea L.
Allen, Chris T.
Títulos secundários: Título: Harvard business review
Outras classificações: 922.112.1

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