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Listening begins at home
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MAP20071504542
Stengel, James R. ‌
Listening begins at home / by James R. Stengel, Andrea L. Dixon and Chris T. Allen
Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too
En: Harvard business review. - Boston. - November 2003 ; p. 106-117
1. Marketing ‌. 2. Competencias ‌. 3. Investigación de mercados ‌. 4. Estrategia empresarial ‌. 5. Marketing estratégico ‌. I. Dixon, Andrea L. ‌. II. Allen, Chris T. ‌. III. Título. IV. Título: Harvard business review.