Listening begins at home
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<namePart>Stengel, James R.</namePart>
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<abstract>Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too.</abstract>
<note type="statement of responsibility">by James R. Stengel, Andrea L. Dixon and Chris T. Allen</note>
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