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The One number you need to grow

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Registro MARC
Tag12Valor
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003  MAP
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007  hzruuu---uuuu
008  031212e20031201usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080326357‎$a‎Reichheld, Frederick F.
24514‎$a‎The One number you need to grow‎$c‎by Frederick F. Reichheld
5208 ‎$a‎Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65011‎$0‎MAPA20080600648‎$a‎Crecimiento económico
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎December 2003 ; p. 46-54