Centro de Documentacion de Fundación MAPFRE - Strategies for competing in a changed China

MAP20071505677

Strategies for competing in a changed China / Peter Williamson, Ming Zeng

The success of local companies is threatening multinationals'plans to conquer the China market. Global companies must build new competencies in several areas if they are to regain the upper hand

En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 85-91

1. Multinacionales . 2. Estrategia empresarial . 3. China . 4. Inversiones extranjeras . I. Zeng, Ming . II. Título. III. Título: Sloan management review.