How global brands compete

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Holt, Douglas B.</dc:creator>
<dc:creator>Quelch, John A.</dc:creator>
<dc:creator>Taylor, Earl L.</dc:creator>
<dc:date>2004-09-01</dc:date>
<dc:description xml:lang="es">Consumers look to global brands as symbols of cultural ideals. They use brands to create an imagined global identity that they share with like-minded people. Transnational companies therefore compete not only to offer the highest value products but also to deliver cultural myths with global appeal</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/57640.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marcas</dc:subject>
<dc:subject xml:lang="es">Globalización de la economía</dc:subject>
<dc:subject xml:lang="es">Mercados</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Marketing internacional</dc:subject>
<dc:subject xml:lang="es">Multinacionales</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">How global brands compete</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - nº 9, September 2004 ; p. 68-75</dc:relation>
</rdf:Description>
</rdf:RDF>