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Effects of label format on knowledge acquisition and perceived readability by younger and older adults
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MAP20071505789
Wogalter, Michael S. ‌
Effects of label format on knowledge acquisition and perceived readability by younger and older adults / Michael S. Wogalter, William J. Vigilante, JR
This research examines consumers's information acquisition and preference for labels of a simulated over-the counter (OTC) medication
En: Ergonomics. - London and Washington. - Vol. 46, nº 4, March 2003 ; p. 327-344
1. Comportamiento del consumidor ‌. 2. Etiquetado ‌. 3. Productos farmacéuticos ‌. 4. Diseño de productos ‌. 5. Percepción ‌. 6. Información ‌. I. Vigilante, William J., JR ‌. II. Título. III. Título: Ergonomics.