Centro de Documentacion de Fundación MAPFRE - Pitfalls in evaluating market orientation : an exploration of executives' interpretations

Notas: Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situationRegistros relacionados: En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 373-391Materia / lugar / evento: Empresas Análisis de mercados Orientación al mercado Competencia Management Coordinación Otros autores: Harris, Lloyd C.
Títulos secundários: Título: Long range planning
Outras classificações: 922.1

Direitos: In Copyright (InC)

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