Inside the mind of the Chinese consumer

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<title>Inside the mind of the Chinese consumer</title>
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<abstract>For the last decade, the Gallup organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges</abstract>
<note type="statement of responsibility">William McEwen... [et al.]</note>
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<topic>Comportamiento del consumidor</topic>
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<text>March 2006 ; p. 68-76</text>
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