Centro de Documentación de Fundación MAPFRE - Inside the mind of the Chinese consumer

Notas: For the last decade, the Gallup organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challengesRegistros relacionados: En: Harvard business review. - Boston. - March 2006 ; p. 68-76Materia / lugar / evento: China Productos Servicio al cliente Competitividad Productos de consumo Comportamiento del consumidor Psicología del consumo Estudios comparativos Mercados emergentes Otros autores: McEwen, William
Títulos secundários: Título: Harvard business review
Outras classificações: 922.112

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