Centro de Documentación de Fundación MAPFRE - Inside the mind of the Chinese consumer

MAP20071507829

Inside the mind of the Chinese consumer / William McEwen... [et al.]

For the last decade, the Gallup organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges

En: Harvard business review. - Boston. - March 2006 ; p. 68-76

1. China . 2. Productos . 3. Servicio al cliente . 4. Competitividad . 5. Productos de consumo . 6. Comportamiento del consumidor . 7. Psicología del consumo . 8. Estudios comparativos . 9. Mercados emergentes . I. McEwen, William . II. Título. III. Título: Harvard business review.