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Manage customer-centric-innovation-systematically

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1001 ‎$0‎MAPA20080084202‎$a‎Selden, Larry
24510‎$a‎Manage customer-centric-innovation-systematically‎$c‎Larry Selden and Ian C. MacMillan
5208 ‎$a‎It takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market cap
65001‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
65011‎$0‎MAPA20080615321‎$a‎Segmentación de clientes
7001 ‎$0‎MAPA20080199326‎$a‎MacMillan, Ian C.
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎April 2006 ; p. 108-116