Centro de Documentacion de Fundación MAPFRE - Eager sellers & stony buyers : understanding the psychology of new-product adoption

Notas: Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new. New products often require consumers to change their behavior. As companies know, those behavior changes entail costsRegistros relacionados: En: Harvard business review. - Boston. - June 2006 ; p. 99-106Materia / lugar / evento: Marketing estratégico Innovación Investigación de mercados Comportamiento del consumidor Psicología del consumo Títulos secundários: Título: Harvard business review
Outras classificações: 922.112.1

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